Let the Data Tell the Story

Federated Media

At a Glance

Federated Media helps brands get the results they are looking for by crafting expertly tailored digital marketing solutions that span the entire media spectrum - media buys & distribution, always-on websites, native advertising, video, mobile, social, experiential, and more.

  • Client

    Federated Media Publishing

  • Sector

    Marketing / Media

  • Services

    UX Design
    Interface Design
    Web Design

  • Type

    Web Application

The Challenge

Reporting a large amount of numbers to a customer base with different levels of skill is, per se, a big challenge. To make it more difficult, we were tasked with highlighting the data points that better tell the story of a given campaign’s performance.

Our Approach

The first step was to prioritize the metrics (e.g., CTR, Social Engagement Rate, etc.) according to “the story” that Federated Media wanted to emphasize about the performance of a given campaign for their clients. We then created a framework with fixed charts and graphs, highlighting the most important figures or report while featuring an additional selection they could choose from if they wanted to showcase a different aspect of the campaign.

The Results

A customizable, easy-on-the eye dashboard that tells the “story” of the campaign at first look.

Megan Groves
Director, Analytics & Insights - Federated Media Publishing

Xovak was a pleasure to work with, very organized and punctual, and together we were able to work to deliver an on-time and on-scope dashboard that will be a real asset to our clients and company as a whole.